About

Kyle Duford is an executive creative director specializing in crafting outstanding advertising and branding for global brands looking to winnable market share. As a former magazine editor, he focused much of his career on e-commerce in the fashion, outdoor, and sports industries. Kyle's unique blend of advertising, branding, and digital expertise allows him to create and lead some of the foremost brands through his work at The Brand Leader®.

As a thought leader focusing on business leadership, Duford grew the agency from six people to more than 40 in just three years, winning seven Best Places to Work awards in the process. He prides himself on growing people first and building high-performing teams based on trust and vulnerability. Drawing on his personal and professional experience, he facilitates meaningful conversations on building teams, brands, personal faith, and men's mental health — especially at work.

His most recent book, "The Brand Book: A Branding Primer," Duford uses real-world case studies and expert insights to create the definitive guide for anyone looking to master the art and science of branding. Whether launching a new brand or seeking to elevate an existing one, this book offers a clear, concise, and engaging roadmap to branding excellence. The book is an invaluable resource for entrepreneurs, marketing professionals, and anyone interested in the transformative power of branding. Through a series of meticulously curated chapters, readers are equipped with the knowledge and tools to create compelling brands that resonate with audiences and stand the test of time."The Brand Book" also explores the psychological underpinnings of brand perception, providing a deep dive into how brands can connect with consumers on an emotional level. With a keen eye for detail and a masterful understanding of brand dynamics, Duford guides readers through the process of crafting a brand identity that captures the essence of their company, product, or idea.

Kyle wrote his first book, Twice Found: Getting a Second Chance of Life, Love, and Understanding God, an autobiographical story of how his life has changed, and how he and his wife found each other again after twenty years without speaking.

Kyle is married to his lifelong love, Jerushah—the granddaughter of the late Reverend Billy Graham—and they have six children. They live together in Greenville, SC.