Kyle Duford is a writer, executive creative director, and thought leader. He is the president of The Brand Leader, an advertising, brand, and design firm based in Greenville, SC and New York. The agency has won 7 Best Places to Work Awards in less than three years. He is not a graduate of the University of Colorado, even though he went there for four years. His first book, Twice Found, was released in 2021. He is a member of Badassery, through which he often speaks about design, mental health awareness, and workplace culture, including Gen Z's struggles with connection at work.